§ 4-88-303 - Prohibited unfair pricing practices.
               	 		
4-88-303.    Prohibited unfair pricing practices.
    (a)    (1)  Upon  the proclamation of a state of emergency resulting from a tornado,  earthquake, flood, fire, riot, storm, or natural or man-made disaster  declared by the President of the United States or the Governor and upon  the declaration of a local emergency resulting from a tornado,  earthquake, flood, fire, riot, storm, or natural or man-made disaster by  the executive officer of any city or county and for a period of thirty  (30) days following that declaration or during any period of time during  which a red condition under the Homeland Security Advisory System has  been declared by either the United States Department of Homeland  Security or the Arkansas Department of Emergency Management, it is  unlawful for any person, contractor, business, or other entity to sell  or offer to sell any consumer food items or goods, goods or services  used for emergency cleanup, emergency supplies, medical supplies, home  heating oil, building materials, housing, transportation, freight, and  storage services, or gasoline or other motor fuels for a price of more  than ten percent (10%) above the price charged by that person for those  goods or services immediately prior to the proclamation of emergency.
      (2)  However,  a greater price increase shall not be unlawful if that person can prove  that the increase in price was directly attributable to additional  costs imposed on it by the supplier of the goods or directly  attributable to additional costs for labor or materials used to provide  the services, provided that in those situations where the increase in  price is attributable to additional costs imposed by the seller's  supplier or additional costs of providing the good or service during the  state of emergency, the price represents no more than ten percent (10%)  above the total of the cost to the seller plus the markup customarily  applied by the seller for that good or service in the usual course of  business immediately prior to the onset of the state of emergency.
(b)    (1)  Upon  the proclamation of a state of emergency resulting from a tornado,  earthquake, flood, fire, riot, or storm declared by the President of the  United States or the Governor, or upon the declaration of a local  emergency resulting from a tornado, earthquake, flood, fire, riot, or  storm by the executive officer of any city or county, and for a period  of one hundred eighty (180) days following that declaration, it is  unlawful for any contractor to sell or offer to sell any repair or  reconstruction services or any services used in emergency cleanup for a  price of more than ten percent (10%) above the price charged by that  person for those services immediately prior to the proclamation of  emergency.
      (2)  However, a greater  price increase shall not be unlawful if that person can prove that the  increase in price was directly attributable to additional costs imposed  on it by the supplier of the goods or directly attributable to  additional costs for labor or materials used to provide the services,  provided that in those situations where the increase in price is  attributable to the additional costs imposed by the contractor's  supplier or additional costs of providing the service during the state  of emergency, the price represents no more than ten percent (10%) above  the total of the cost to the contractor plus the markup customarily  applied by the contractor for that good or service in the usual course  of business immediately prior to the onset of the state of emergency.
(c)  The  provisions of this section may be extended for additional thirty-day  periods by a local governing body or the General Assembly if deemed  necessary to protect the lives, property, or welfare of the citizens.
(d)  Any  business offering an item for sale at a reduced price immediately prior  to the proclamation of the emergency may use the price at which it  usually sells the item to calculate the price pursuant to subsection (a)  or (b) of this section.