53075
EDUCATION CODE
SECTION 53075
53075. Subject to funding being appropriated in the annual Budget Act for this purpose, the Secretary for Education shall contract for the development and establishment of a public involvement campaign to inform Californians that promoting reading in the public schools as a key to success in life is the responsibility of all Californians. The campaign shall address, but not necessarily be limited to, promoting family reading activities, encouraging private sector support for child literacy programs, and publicizing the importance of reading skills for academic success. Elected officials and declared candidates for partisan public office may not appear in promotional materials for the reading campaign.