65-1437. Advertising; prohibitions; rules and regulations; "licensee" defined.
65-1437
65-1437. Advertising; prohibitions; rules and regulations; "licensee" defined.(a) A person licensed to practice dentistry by the Kansas dentalboard shall not on such licensee's own behalf, a licensee's partner, associateor any other licensee affiliated with the licensee or the licensee's practice,use or participate in the use of any form of advertising which:
(1) Contains false, fraudulent, misleading or deceptive statements or claims;
(2) represents that the licensee is specially qualified in or limits thepractice of the licensee to a branch of dentistry which is a specialtyrecognized by the Kansas dental board unless the licensee holds a specialcertificate of qualification within such specialty authorized under K.S.A.65-1427 and amendments thereto; or
(3) contains statements regarding the professional superiority or theperformance of professional services in a superior manner by the licensee or group oflicensees, unless each statement can be factually substantiated.
(b) The board may adopt rules and regulations for the administration ofthis section and may provide as part of such rules and regulations guidelinesand examples of conduct allowed and prohibited under this section.
(c) The term "licensee" as used in this section means a person licensedto practice dentistry in this state by the Kansas dental board.
History: L. 1943, ch. 221, § 21; L. 1983, ch. 209, § 7; July 1.