CHAPTER 108. ADVERTISING

ALCOHOLIC BEVERAGE CODE

TITLE 4. REGULATORY AND PENAL PROVISIONS

CHAPTER 108. ADVERTISING

SUBCHAPTER A. GENERAL PROVISIONS RELATING TO ADVERTISING

Sec. 108.01. DECEPTIVE, DISPARAGING, OR OTHERWISE UNLAWFUL

ADVERTISING. (a) No manufacturer or distributor directly or

indirectly, or through a subsidiary, affiliate, agent, employee,

officer, director, or firm member, may publish, disseminate, or

cause to be published or disseminated by any medium enumerated in

Subsection (b) of this section an advertisement of a brewery

product that:

(1) causes or is reasonably calculated to cause deception of the

consumer with respect to the product advertised;

(2) directly or by ambiguity, omission, or inference tends to

create a misleading impression;

(3) is untrue in any particular;

(4) refers to the alcohol content of the product;

(5) disparages a competitor's product; or

(6) is obscene or indecent.

(b) The media covered by this section include:

(1) radio broadcasting;

(2) newspapers, periodicals, and other publications;

(3) signs and outdoor advertising; and

(4) any printed or graphic matter.

Acts 1977, 65th Leg., p. 519, ch. 194, Sec. 1, eff. Sept. 1,

1977.

Sec. 108.02. PROHIBITED FORMS OF ADVERTISING. No person may

advertise an alcoholic beverage or the sale of an alcoholic

beverage by the employment or use of a sound vehicle or handbill

on a public street, alley, or highway.

Acts 1977, 65th Leg., p. 519, ch. 194, Sec. 1, eff. Sept. 1,

1977.

Sec. 108.03. REGULATION OF PROMOTIONAL ACTIVITIES. The

commission shall adopt rules permitting and regulating the use of

business cards, menu cards, stationery, service vehicles and

equipment, and delivery vehicles and equipment that bear

alcoholic beverage advertising. The commission shall also adopt

rules permitting and regulating the use of insignia advertising

beer, distilled spirits, or wine by brand name on caps, regalia,

or uniforms worn by employees of manufacturers, distributors,

distillers, or wineries or by participants in a game, sport,

athletic contest, or revue if the participants are sponsored by a

manufacturer, distributor, distiller, or winery.

Acts 1977, 65th Leg., p. 519, ch. 194, Sec. 1, eff. Sept. 1,

1977. Amended by Acts 1993, 73rd Leg., ch. 934, Sec. 84, eff.

Sept. 1, 1993.

Sec. 108.04. ACTS OF PROMOTIONAL OR COURTESY NATURE:

ADMINISTRATIVE DISCRETION. The commission may promulgate rules

which shall set definite limitations consistent with the general

provisions of this code, relaxing the restrictions of Sections

102.07, 102.14, 102.15, and 108.06, with respect to:

(1) the sale or gift of novelties advertising the product of a

manufacturer or distributor;

(2) the making of gifts to civic, religious, or charitable

organizations;

(3) the cleaning and maintenance of coil connections for

dispensing draught beer;

(4) the lending of equipment for special occasions; and

(5) acts of a purely courtesy nature.

Acts 1977, 65th Leg., p. 519, ch. 194, Sec. 1, eff. Sept. 1,

1977. Amended by Acts 1999, 76th Leg., ch. 130, Sec. 1, eff.

Sept. 1, 1999.

Sec. 108.041. CARBON DIOXIDE FILTERS PROVIDED TO RETAILERS. (a)

A manufacturer or distributor of beer may provide carbon dioxide

filters to beer retailers for draught systems using carbon

dioxide or a carbon dioxide and nitrogen blend, commonly referred

to as "beer gas."

(b) The cost of providing, maintaining, and replacing the carbon

dioxide filters shall be borne by the manufacturer.

Added by Acts 2005, 79th Leg., Ch.

237, Sec. 1, eff. September 1, 2005.

Sec. 108.05. ALLOWANCE FOR ADVERTISEMENT OR DISTRIBUTION. No

manufacturer or distributor, directly or indirectly, or through a

subsidiary, affiliate, agent, employee, officer, director, or

firm member, may pay or make an allowance to a retail dealer for

an advertising or distribution service.

Acts 1977, 65th Leg., p. 520, ch. 194, Sec. 1, eff. Sept. 1,

1977.

Sec. 108.06. PRIZES AND PREMIUMS. No manufacturer or

distributor, directly or indirectly, or through a subsidiary,

affiliate, agent, employee, officer, director, or firm member,

may offer a prize, premium, gift, or other inducement to a dealer

in or consumer of brewery products.

Acts 1977, 65th Leg., p. 520, ch. 194, Sec. 1, eff. Sept. 1,

1977.

Sec. 108.061. SWEEPSTAKES PROMOTIONS AUTHORIZED.

Notwithstanding the prohibition against prizes given to a

consumer in Section 108.06 and subject to the rules of the

commission, a manufacturer or nonresident manufacturer may offer

a prize to a consumer if the offer is a part of a promotional

sweepstakes activity. A purchase or entry fee may not be

required of any person to enter in a sweepstakes authorized under

this section. A person affiliated with the alcoholic beverage

industry may not receive a prize from a sweepstakes promotion.

Added by Acts 1993, 73rd Leg., ch. 934, Sec. 85, eff. Sept. 1,

1993.

Amended by:

Acts 2005, 79th Leg., Ch.

236, Sec. 2, eff. September 1, 2005.

Sec. 108.07. ADVERTISING OF MIXED BEVERAGE ESTABLISHMENTS. The

provisions of this code applicable to outdoor advertising and to

advertising in or on the premises do not apply to establishments

for which a mixed beverage permit has been issued. The commission

or administrator shall promulgate reasonable rules relating to

that type of advertising, and violation of any of those rules is

a violation of this code.

Acts 1977, 65th Leg., p. 520, ch. 194, Sec. 1, eff. Sept. 1,

1977.

Sec. 108.08. ADVERTISING IN CERTAIN ECONOMIC DEVELOPMENT

FACILITIES. (a) Notwithstanding any other provision of this

code or any rule adopted under the authority of this code, the

provisions of this code relating to the regulation of or

limitations on outdoor advertising signage, advertising revenue,

or advertising signage in or on a licensed premises do not apply

to an entity which owns a professional sports franchise which

plays a majority of its home games in a municipally owned or

leased regional economic development facility that is in a

station or terminal complex of a rapid transit authority and to

which Subchapter E, Chapter 451, Transportation Code, applies or

to such a facility.

(b) A part of the cost of advertising revenue paid by a

manufacturer to an entity under this section may not be charged

to or paid, directly or indirectly, by the holder of a

wholesaler's permit, general class B wholesaler's permit, local

class B wholesaler's permit, local distributor's permit, general

distributor's license, or local distributor's license, except

through the price paid by that holder for products purchased from

the holders' supplier.

Added by Acts 1993, 73rd Leg., ch. 934, Sec. 86, eff. Sept. 1,

1993. Amended by Acts 1997, 75th Leg., ch. 165, Sec. 30.175, eff.

Sept. 1, 1997.

Sec. 108.09. CERTAIN ADVERTISING BY WINERY. (a)

Notwithstanding Section 102.07 or any other provision of this

code, a winery may include information in the winery's

advertising that informs the public of where the winery's

products may be purchased.

(b) A winery may not give compensation to or receive

compensation from a permitted member of the wholesale or retail

tier for advertising described by Subsection (a).

Added by Acts 2005, 79th Leg., Ch.

878, Sec. 6, eff. June 17, 2005.

SUBCHAPTER B. OUTDOOR ADVERTISING

Sec. 108.51. DEFINITIONS. In this subchapter:

(1) "Outdoor advertising" means any sign bearing a word, mark,

description, or other device that is used to advertise an

alcoholic beverage or the business of a person who manufactures,

sells, or distributes an alcoholic beverage if the sign is

displayed outside the walls or enclosure of a building or

structure where a license or permit is issued or if it is

displayed inside a building but within five feet of an exterior

wall facing a street or highway so that it is visible by a person

of ordinary vision from outside the building. "Outdoor

advertising" does not include advertising appearing on radio or

television, in a public vehicular conveyance for hire, on a race

car while participating at a professional racing event or at a

permanent motorized racetrack facility, on a boat participating

in a racing event or a boat show, on an aircraft, on a bicycle or

on the clothing of a member of a bicycle team participating in an

organized bicycle race, or in a newspaper, magazine, or other

literary publication published periodically. For the purpose of

this definition the word "sign," with respect to a retailer, does

not include an identifying label affixed to a container as

authorized by law or to a card or certificate of membership in an

association or organization if the card or certificate is not

larger than 80 square inches.

(2) "Billboard" means a structure directly attached to the land,

a house, or a building having one or more spaces used to display

a sign or advertisement of an alcoholic beverage or a person

engaged in the manufacture, sale, or distribution of alcoholic

beverages, whether or not the structure is artificially lighted.

"Billboard" does not include a bench or a wall or other part of a

structure used as a building, fence, screen, front, or barrier.

(3) "Electric sign" means a structure or device other than an

illuminated billboard by which artificial light produced by

electricity is used to advertise the alcoholic beverage business

by a person who manufactures, sells, or distributes alcoholic

beverages or to advertise an alcoholic beverage.

Acts 1977, 65th Leg., p. 520, ch. 194, Sec. 1, eff. Sept. 1,

1977. Amended by Acts 1979, 66th Leg., p. 500, ch. 231, Sec. 1,

eff. Aug. 27, 1979; Acts 1985, 69th Leg., ch. 51, Sec. 1, eff.

Aug. 26, 1985; Acts 1987, 70th Leg., ch. 268, Sec. 1, eff. June

5, 1987; Acts 1993, 73rd Leg., ch. 934, Sec. 87, eff. Sept. 1,

1993; Acts 1997, 75th Leg., ch. 1310, Sec. 1, eff. June 20, 1997.

Sec. 108.52. PERMISSIBLE OUTDOOR ADVERTISING. (a) No outdoor

advertising is permitted in this state except that which is

authorized by this section or under rules of the commission or

administrator promulgated pursuant to Section 108.03 of this

code.

(b) Billboards and electric signs are permitted if they are not

located in a manner contrary to this code.

(c) Retail licensees and permittees may erect or maintain one

sign at each place of business which may read as follows:

(1) if a beer retailer, the sign may read "Beer";

(2) if an off-premises beer retailer, the sign may read "Beer"

or "Beer to Go";

(3) if a wine and beer retailer, the sign may read "Beer," "Beer

and Wine," or "Beer, Wine and Ale";

(4) if a wine and beer off-premises retailer, the sign may read

"Beer," "Beer to Go," "Beer and Wine," "Beer and Wine to Go,"

"Beer, Wine and Ale," or "Beer, Wine and Ale to Go";

(5) if a package store permittee, the sign may read "Package

Store," "Liquors," or "Wines and Liquors," and if a retail

dealer's off-premise license is also held, the sign may read

"Package Store," "Wines, Liquors and Beer," or "Wine, Liquors and

Beer to Go"; or

(6) if a wine only package store permittee, the sign may read

"Wine" or "Wines," and if a retail dealer's off-premise license

is also held, the sign may read "Wines and Beer," "Wine and

Beer," or "Wine and Beer to Go."

(d) A sign erected under Subsection (c) of this section may be

placed inside or outside the place of business so as to be

visible to the general public. None of the letters on a sign may

be more than 12 inches in height, and no sign may contain any

wording, insignia, or device representative of the brand or name

of an alcoholic beverage. The commission or administrator may

permit a licensee or permittee to erect or maintain one sign at

each entrance or side of a building occupied by him if it faces

more than one street or highway.

(e) Billboards, electric signs, or other signs to designate the

firm name or business of a permittee or licensee authorized to

manufacture, rectify, bottle, or wholesale alcoholic beverages

may be displayed at the licensee's or permittee's place of

business.

(f) A display composed of alcoholic beverages or printed or

lithographed material advertising alcoholic beverages located

inside the licensed premises is permitted if the alcoholic

beverages or advertising material is not placed within six inches

of a window or opening facing a street, alley, or highway. A card

or certificate of membership in an association or organization is

not "advertising material" for the purpose of this subsection if

it is not larger than 80 square inches.

(g) Outdoor advertising of an alcoholic beverage or of the

business of any person engaged in the manufacture, sale, or

distribution of an alcoholic beverage is permitted to be placed

on or affixed to a bench unless:

(1) the advertising is prohibited by an ordinance of an

incorporated city or town; or

(2) the advertising is in an area or zone where the sale of

alcoholic beverages is prohibited by law.

(h) In addition to the signs authorized by this section, any

retail licensee or permittee whose trade name or corporate name

includes one or more of the words or phrases regulated by

Subsection (c) of this section may also have one sign designating

the trade name or corporate name of the retail licensee's or

permittee's business. The commission or administrator may permit

a retail licensee or permittee to erect and maintain one sign at

each entrance or side of a building occupied by the retail

licensee or permittee if the building faces more than one street

or highway. Signs erected pursuant to this subsection shall

comply with all local regulations concerning the erection of

signs.

Acts 1977, 65th Leg., p. 521, ch. 194, Sec. 1, eff. Sept. 1,

1977. Amended by Acts 1979, 66th Leg., p. 501, ch. 231, Sec. 2,

eff. Aug. 27, 1979; Acts 1997, 75th Leg., ch. 62, Sec. 1, eff.

Sept. 1, 1997.

Sec. 108.53. BILLBOARDS AND ELECTRIC SIGNS: WHEN PERMIT IS

REQUIRED. (a) No person may erect a billboard or electric sign

advertising an alcoholic beverage within 200 feet of a retail

establishment authorized to sell that beverage unless he has

first obtained a permit for that purpose from the commission. No

permit is required for a billboard or electric sign that is not

located within 200 feet of a retail establishment authorized to

sell the advertised alcoholic beverage.

(b) The commission or administrator shall provide permit

application forms, which may contain any information the

commission or administrator deems necessary. The application

shall contain a statement that the erection or maintenance of the

billboard or electric sign will not have the effect of

advertising or directing patronage to a particular retail

establishment authorized to sell alcoholic beverages. Application

shall be made under oath, addressed to the commission or

administrator.

(c) The commission or administrator shall issue a permit if

either of them finds that all statements in the application are

true and the erection or maintenance of the billboard or electric

sign will not be contrary to this code or to a rule of the

commission. Otherwise, the commission or administrator shall

refuse to issue a permit.

(d) Notwithstanding the restrictions imposed by this section,

but consistent with other provisions of this code, the commission

shall promulgate rules allowing for signs advertising alcoholic

beverages at charitable or civic events such as fairs, rodeos, or

other events of a temporary nature. This subsection does not

authorize, nor shall any rule of the commission authorize, a

retailer of alcoholic beverages to derive, directly or

indirectly, any money or consideration of any kind as a result of

alcoholic beverage advertising, and the commission's rules shall

reflect the intent that the charity or civic endeavor receive the

proceeds, if any, from such advertising signs.

Acts 1977, 65th Leg., p. 521, ch. 194, Sec. 1, eff. Sept. 1,

1977. Amended by Acts 1997, 75th Leg., ch. 62, Sec. 2, eff. Sept.

1, 1997.

Sec. 108.54. NONCONFORMING OUTDOOR ADVERTISING: SEIZURE,

REMOVAL. (a) No person may erect, maintain, or display any

outdoor advertising, billboard, or electric sign which does not

conform in all respects to the provisions of this code. A

billboard or electric sign that does not conform is illegal

equipment which is subject to seizure and forfeiture as provided

in this code.

(b) The owner of any outdoor advertising that does not conform

to the provisions of this code is responsible for removing it

from public view immediately, and the failure to do so is a

violation of this code.

Acts 1977, 65th Leg., p. 522, ch. 194, Sec. 1, eff. Sept. 1,

1977.

Sec. 108.55. LOCAL REGULATION OF BILLBOARDS, ELECTRIC SIGNS. No

person may erect or maintain a billboard, electric sign, or any

outdoor advertising in violation of an ordinance of an

incorporated city or town.

Acts 1977, 65th Leg., p. 522, ch. 194, Sec. 1, eff. Sept. 1,

1977. Amended by Acts 1983, 68th Leg., p. 5415, ch. 1005, Sec. 1,

eff. Sept. 1, 1983.

Sec. 108.56. DRY AREAS. (a) Except as provided by Subsection

(b), no person may erect or maintain a billboard or electric sign

in an area or zone where the sale of alcoholic beverages is

prohibited by law.

(b) A person may erect or maintain a billboard in an area or

zone where the sale of alcoholic beverages is prohibited by law

if:

(1) the premises that the billboard advertises is located in a

county with a population of 250,000 or less; and

(2) the billboard is within 1,500 feet of the premises that the

billboard advertises; and

(3) a United States highway that merges into and becomes an

interstate highway separates the premises and the billboard; or

(4) the billboard is located adjacent to a wet precinct

separated by a United States highway that merges into and becomes

an interstate highway in a county with a population of 250,000 or

less and advertises directions to a winery located in the

adjacent wet precinct.

Acts 1977, 65th Leg., p. 522, ch. 194, Sec. 1, eff. Sept. 1,

1977. Amended by Acts 1997, 75th Leg., ch. 1264, Sec. 1, eff.

June 20, 1997.

SUBCHAPTER C. INDUSTRY PUBLIC ENTERTAINMENT FACILITIES ACT

Sec. 108.71. PURPOSE. This subchapter governs the statutory

duties, rights, and relations among licensees and permittees

operating under this subchapter, including their relations with

the owners and operators of public entertainment facilities. This

subchapter expressly authorizes alcoholic beverage distillers,

manufacturers, distributors, and wholesalers, except as provided

by Section 108.74, to promote and sponsor events and advertise

alcoholic beverage brands and products at public entertainment

facilities without establishing unlawful intertier relations,

including with retail permittees operating at those facilities.

Added by Acts 2003, 78th Leg., ch. 946, Sec. 1, eff. Sept. 1,

2003.

Sec. 108.72. SHORT TITLE. This subchapter may be cited as the

Industry Public Entertainment Facilities Act.

Added by Acts 2003, 78th Leg., ch. 946, Sec. 1, eff. Sept. 1,

2003.

Sec. 108.73. DEFINITIONS. In this subchapter:

(1) "Independent concessionaire" means a licensed or permitted

member of the retail tier or a holder of a private club permit,

caterer's permit, or food and beverage certificate who:

(A) has a written concession agreement from the owner, operator,

or lessee of a public entertainment facility;

(B) receives no monetary benefit, directly or indirectly, by any

scheme or device or in any form or degree from the alcoholic

beverage industry including a benefit in the form of capital

improvements, furniture, fixtures, or equipment, unless otherwise

authorized by this code or commission rules; and

(C) is not owned, in whole or in part, by the public

entertainment facility, or a subsidiary, agent, manager, or

company managing the facility, and who does not own, in whole or

in part, or manage the public entertainment facility.

(2) "Public entertainment facility" means an arena, stadium,

automobile race track, amphitheater, auditorium, theater, civic

center, convention center, or similar facility that is primarily

designed and used for live artistic, theatrical, cultural,

educational, charitable, musical, sporting, nationally sanctioned

automobile racing, or entertainment events. The term does not

include a facility the primary purpose of which is the sale of

food or alcoholic beverages, including a bar, nightclub,

restaurant, hotel, bowling alley, pool hall, or dance hall, or a

facility that derives 75 percent or more of the facility's annual

gross revenue from the on-premise sale of alcoholic beverages.

(3) "Public entertainment facility property" means property on

which a public entertainment facility and a licensed or permitted

premises are located and related surrounding property.

(4) "Sponsorship signs" means any manner of advertising,

promotional, or sponsorship signage, or any representation,

device, display, regalia, insignia, indicia, design, slogan,

trade name, brand name, product name, permittee or licensee name,

advertising specialties, marketing services, or other materials

indicating participation in or sponsorship of all or part of a

public entertainment facility or an event or venue at a public

entertainment facility, including the sponsorship or naming of

all or part of the facility or event, wherever located, whether

indoor or outdoor, including billboards, awnings, and electric

signs, however manufactured, comprising whatever materials, and

however disseminated, including by writing, printing, graphics,

newspaper, periodicals, radio, television, cable, Internet,

electronic, satellite, and other media or communication

modalities.

Added by Acts 2003, 78th Leg., ch. 946, Sec. 1, eff. Sept. 1,

2003.

Sec. 108.74. EXCEPTION OF CERTAIN WHOLESALER FROM APPLICATION OF

THIS SUBCHAPTER. A person who holds a permit under Chapter 19

and whose revenues from the sale of alcoholic beverages are

predominately obtained from the sale of distilled spirits and

wine may not enter into advertising, sponsorship, or promotional

agreements as authorized by Section 108.75.

Added by Acts 2003, 78th Leg., ch. 946, Sec. 1, eff. Sept. 1,

2003.

Sec. 108.75. ADVERTISING AND PROMOTION IN PUBLIC ENTERTAINMENT

FACILITY. (a) A member of the distiller, manufacturing,

distributor, or wholesaler tier may promote, sponsor, or

advertise an entertainment event or venue or promote or advertise

an alcoholic beverage brand or product at a public entertainment

facility if the alcoholic beverage promoted, sold, or served at

the event, venue, or facility is furnished by an independent

concessionaire.

(b) An independent concessionaire may not receive direct

monetary benefit from advertising, promotional, or sponsorship

revenues generated by operation of a public entertainment

facility. A member of the manufacturing or distributing tier may

not, directly or indirectly through the owner or operator of a

public entertainment facility, furnish, give, rent, lend, or sell

any equipment, fixtures, or supplies to an independent

concessionaire. A public entertainment facility owner or operator

or a member of the distiller, manufacturing, distributor, or

wholesaler tier may not directly or indirectly control the

quantity or brand of alcoholic beverages bought or sold by an

independent concessionaire. An independent concessionaire must

enter into a written concession agreement with an owner, lessee,

or operator of a public entertainment facility.

(c) A member of the distiller, manufacturing, distributor, or

wholesaler tier who has entered into an advertising, promotional,

or sponsorship agreement may provide sponsorship signs at a

public entertainment facility property and as otherwise

authorized in this code and commission rules.

(d) An independent concessionaire who has entered into a

concessionaire agreement under this subchapter may place

sponsorship signs at, in, or on public entertainment facility

property.

(e) The owner or operator of a public entertainment facility who

has entered into a concessionaire agreement and a sponsorship

agreement under this subchapter shall not be precluded from

placing and displaying sponsorship signs, as otherwise permitted

by law, provided by sponsoring members of the distiller,

manufacturing, distributor, or wholesaler tier, at, in, or on an

independent concessionaire's venues at a public entertainment

facility property, including the area where alcoholic beverages

are displayed, served, or poured.

(f) Nothing in this subchapter shall limit the independent

concessionaire's right to place and display sponsorship and other

signs authorized under this code and commission rules.

(g) All advertising, promotional, sponsorship, and concession

agreements authorized by this subchapter shall contain an

affirmative provision disavowing the right of any party to engage

in conduct prohibited by this subchapter.

Added by Acts 2003, 78th Leg., ch. 946, Sec. 1, eff. Sept. 1,

2003.

Sec. 108.755. CERTAIN GOVERNMENTALLY OWNED FACILITIES. (a)

Section 108.75 does not restrict or govern the promotion,

sponsorship, or advertising of an entertainment event, or the

promotion or advertising of an alcoholic beverage brand or

product, at a facility owned by a municipality or county that is

financed with public securities, the interest on which is exempt

from federal income taxation under the Internal Revenue Code of

1986.

(b) Financial arrangements, including profit sharing, between a

concessionaire operating at a facility described by Subsection

(a) and a person operating the concession facilities under a

contract with the license or permit holder or the municipality or

county do not constitute and are not evidence of subterfuge

ownership prohibited by Section 109.53.

Added by Acts 2009, 81st Leg., R.S., Ch.

176, Sec. 1, eff. September 1, 2009.

Sec. 108.76. VIOLATION. The provision, placement, and use of

sponsorship signs as authorized by and in compliance with this

subchapter by members of the distiller, manufacturing,

distributor, or wholesaler tier, independent concessionaires, and

public entertainment facility owners and operators does not

constitute an illegal inducement, subterfuge, or a surrender of

exclusive control.

Added by Acts 2003, 78th Leg., ch. 946, Sec. 1, eff. Sept. 1,

2003.

Sec. 108.77. COST OF ADVERTISEMENT, SPONSORSHIP, OR PROMOTION.

No part of the cost of an advertisement, sponsorship, or

promotion authorized by this subchapter may be charged to or paid

by a distributor or wholesaler, except as provided by Section

108.74, unless the distributor or wholesaler:

(1) contracts directly with the owner or operator of the public

entertainment facility for the advertisement, sponsorship, or

promotion; or

(2) is a party to the advertising, sponsorship, or promotion

agreement between a member of the manufacturing tier and the

owner or operator of the public entertainment facility.

Added by Acts 2003, 78th Leg., ch. 946, Sec. 1, eff. Sept. 1,

2003.

Sec. 108.78. CONFIDENTIALITY. Any concessionaire, sponsorship,

advertisement, or promotional agreement, or related agreement and

exhibits to such an agreement, entered into, submitted, filed, or

requested by the administrator or commission is deemed

confidential under Section 5.48(b).

Added by Acts 2003, 78th Leg., ch. 946, Sec. 1, eff. Sept. 1,

2003.

Sec. 108.79. OPTIONAL PREAPPROVAL PROCESS. (a) Subject to the

terms of the relevant agreement, a permittee or licensee may by

certified mail, return receipt requested, submit to the

administrator in writing the permittee's or licensee's original

or amended advertising, promotional, sponsorship, or

concessionaire agreement relating to a public entertainment

facility, requesting the administrator's approval.

(b) Not later than the 30th day after the date the administrator

receives the request for preapproval under this section, the

administrator shall notify the permittee or licensee in writing,

by certified mail, return receipt requested, whether the

administrator approves, conditionally approves, or disapproves

the submission. If the administrator does not provide the

notification in that time and the permittee or licensee does not

agree to a timely and reasonable written request for an extension

by the administrator giving the reason for the request, the

agreement is considered approved as submitted.

(c) If the administrator conditionally approves or disapproves a

submission under Subsection (b), the administrator shall specify

in the notice provided under that subsection the basis for the

administrator's determination, referencing any specific

provisions of this code or other law involved in the

determination and any necessary and reasonable actions the

permittee or licensee may take to obtain approval of the

submission.

(d) On receipt of the administrator's conditional approval or

disapproval, the permittee or licensee may:

(1) revise and resubmit the agreement in compliance with the

administrator's specific comments and instructions, including any

discussions between the administrator and permittee or licensee

to resolve the issues involved in the administrator's

determination; or

(2) contest the commission's or administrator's determinations,

acts, or omissions related to this subchapter and engage in

informal mediation to resolve the dispute regarding the

submission.

(e) A submission under Subsection (d)(1) is subject to the

approval period prescribed by Subsection (b) unless the

administrator and the permittee or licensee agree otherwise.

Added by Acts 2003, 78th Leg., ch. 946, Sec. 1, eff. Sept. 1,

2003.

Sec. 108.80. JUDICIAL REVIEW. (a) If a permittee, licensee, or

other party to an agreement under this subchapter alleges that

the administrator is or has been, directly or indirectly,

unfairly, arbitrarily, capriciously, or wrongly exercising or

withholding the exercise of the administrator's authority under

Section 108.79, desires a declaration of rights under this

subchapter, or alleges threatened or actual damage or injury

arising out of a violation of this subchapter or any other law

relating to the process and rights provided by this subchapter,

the aggrieved party may bring suit in a district court in Travis

County:

(1) to require, contest, or suspend enforcement of any act or

omission by the administrator or commission; or

(2) concerning any administrative, regulatory, legal, or

judicial act or omission, including seeking mandatory and

prohibitory injunctive and extraordinary relief or declaratory

relief.

(b) The court in its discretion may allow the permittee,

licensee, or other party to an agreement to recover court costs

and reasonable attorney's fees incurred in the defense or

prosecution of the action.

Added by Acts 2003, 78th Leg., ch. 946, Sec. 1, eff. Sept. 1,

2003.

Sec. 108.81. SPONSOR LIABILITY. A beverage distiller,

manufacturer, distributor, or wholesaler who sponsors an event at

a public entertainment facility or on public entertainment

facility property, or who advertises or displays sponsorship

signs in connection with such an event or facility or property,

shall not be liable solely because of such sponsorship,

advertisement, or display of sponsorship signs for any personal

injury, death, or property damage occurring at such a facility or

property or as a result of the operation or condition of such

facility or property or because of any tort committed by any

other party at or in connection with such event, facility, or

property.

Added by Acts 2003, 78th Leg., ch. 946, Sec. 1, eff. Sept. 1,

2003.