4.1-113 - Board not to regulate certain advertising in the interiors of retail establishments.
§ 4.1-113. Board not to regulate certain advertising in the interiors ofretail establishments.
A. The Board shall not regulate the use of advertising materials ordecorations within the premises of a retail on-premises licensee (i) wheresuch advertising materials or decorations cannot be seen from the street orroadway outside of the licensed establishment and (ii) if the retailestablishment is located within an enclosed area with no street or roadway,where such advertising or decorations cannot be seen more than fifteen feetfrom the nearest window.
B. This section shall not restrict the regulation of advertising materials ordecorations containing references to an alcoholic beverage brand ormanufacturer, except the Board shall not regulate such references containedin works of art.
C. This section shall not restrict or deny the Board its authority pursuantto §§ 4.1-216, 4.1-317, and subdivisions 11, 12, 13, 16, and 21 of § 4.1-325,nor shall this section authorize any manufacturer, bottler, wholesaler orimporter of any alcoholic beverages to sell, rent, lend, buy for, or give toany retailer any advertising materials or decorations under any circumstancesotherwise prohibited by law.
(1981, c. 574, § 4-69.2; 1993, c. 866.)