375.196. Adoption of same or misleadingly similar name prohibited.

Adoption of same or misleadingly similar name prohibited.

375.196. No insurance company formed under the laws of thisstate shall adopt the name of any existing company transactinginsurance business in this state nor any name so similar theretoas to be calculated to mislead the public.

(RSMo 1939 § 5802, A.L. 1967 p. 516)