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One of the most valuable tools your website can use when planning new advertising campaigns is the website traffic estimator.  The traffic estimator, from Google AdWords, is one of the most innovative tools on the market today and can help you not only to plan what keywords will work best for your law firm but also to budget for the right number of clicks.  This gu..

Building inbound links is the cornerstone of any successful search engine optimization strategy today.  What's surprising is how few law firms are actually doing it.  Currently, only about a third of United States businesses doing internet marketing are working on inbound link building at all.  If you don't know how to start building inbound links, or ..

If you've been paying attention to recent Google updates, you'll know that link building strategies have changed for good.  Now that Google bases much of its weighting for inbound links on whether those links are from good quality web pages, you may be considering your options.  Whether it's hiring an effective link building service or doing it yours..

One aspect of law firm marketing that your firm may not have given much thought to is information security.  However, according to recent studies, hacking and other breaches of information security are actually costing companies over $1 billion every year.  You can't afford to be the next victim of information security leaks.  In this guide, we'll look..

Over 90 percent of attorneys are now engaging in some form of online marketing.  However, with online marketing comes new copyright concerns, and many attorneys may not be aware of the ways in which they may be committing copyright infringement or making the theft of their copyrighted materials easy.  In this guide, we'll go over some of the basic concerns abou..

Everything About Internet Marketing Search EngineIf you want to know more about how to improve your website's web presence, you may be looking at PPC search engine marketing techniques, SEO, and social media websites.  This guide will help you understand several of the ways that internet marketing with search engine tools can make your firm's web presence stronger than eve..

  Guide for Attorneys on Marketing your Blog with Top SEO Techniques   Internet Marketing Strategy for Blog in Law   If you need help on marketing your blog, this article covers information on the following strategies:   ·         Differences between SEO techniques for blog and oth..

Social bookmarks are such a new tool for most marketers that there haven't even been studies done on how many law firms use them.  Getting in on the ground floor of this new marketing technique is incredibly important for both your search engine optimization and just to improve brand awareness.  If you don't know a social bookmark from a social network, thi..

Let's say that you have a new website, and you're in a classic catch-22: you can't get traffic until your PageRank puts you higher into search results, but you can't get a higher PageRank until you have established some web traffic.  One answer to this problem is traffic exchange.  One of the oldest solutions to the problem of “you've got ..

Millions of links are being added to the internet every day in 2012.  If you're looking to build links so that you can improve your search engine rankings, you may have started to consider reciprocal link exchange.  Reciprocal links exchange is one of the oldest ways of doing link building on the web, and can be done by just about anyone with even basic knowled..

If you've been learning how to build backlinks, you might feel overwhelmed by the information.  Changes to how Google sees backlink building have affected a total of about 15 percent of all web searches.  In the midst of all this change, you may be wondering if you should use some kind of automated backlink builder software to help you create your backlinks.&nb..

Historically, one of the biggest ways that law firms have built their web presence is through link exchange.  Web link exchange is an old and time-tested method for building links, but in 2012, web design link exchange doesn't always work.  If you are considering exchanging links with one or more other websites, there are things your firm needs to know so that ..

Everything About Facebook Mobile Advertising     Whether your law firm is large or small, you need to get on the Facebook mobile advertising bandwagon as soon as you can.  Data gathered by Facebook and its partners now shows that Facebook mobile ads are 13 times more likely to generate clicks than the same ads presented to desktop users.  That..

When you're creating blogs for your law firm, you have a huge number of choices to make.  Since some of those choices are so huge, like deciding what topic to use for your law blog, it can be hard to remember some of the other decisions you'll have to make.  One of the biggest in the long term can be whether to brand your law blog with your law firm, or whe..

2012 has made significant changes to how link popularity is tracked and measured by Google.  As link popularity has become important, more firms than ever want to know how to search link popularity.  In this guide, we'll look at some of the reasons that law firms find it in their best interest to perform a link popularity search.  We'll also find out h..