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Website statistics for traffic are some of the most important stats that you can record.  You probably already know that you're getting less hits than Facebook (which gets over 24 million unique visits per day) and more than a brand new blog.  But where you are in that spectrum can be tricky to know, unless you're keeping track with a website traffic statis..

Attorneys today are all looking for a way to get an edge on their competitors.  With over 85 percent of legal clients doing online research before even having an initial consultation with an attorney, online marketing techniques are becoming the single most vital part of lawyer marketing strategy.  One part of your online marketing that you should never neglect is ..

  Not every website marketing strategy is a winner.  In fact, many website marketing strategies that seem on first glance like they'd save you money and be effective have unforeseen negative consequences.  In this guide, we'll take a look at eight of the most common website marketing strategy mistakes that law firms make.  You'll learn why..

Foursquare is currently the #1 source for geolocation based social search, after beating out several competitors.  With 10 million users so far in the United States and a rapidly growing user base, Foursquare has received a lot of attention from marketing blogs.  In this guide, you'll learn what Foursquare blog writers have said about the app and how it's b..

Everyone in law marketing today wants to talk about niche markets.  But what is a niche market, really, and what niche market will provide you with the biggest profits in both the short and the long term?  When you're trying to compete against hundreds or even thousands of other law firms in your area, you need a way to differentiate yourself from the competiti..

    What is CPM: A Complete Guide   What is a CPM? A common CPM definition falls below:   CPM is a commonly used measurement within online advertising as well as radio, television, and print media meaning “cost per mille” or “cost per thousand.”    In other words, the CPM definition is..

If you're reading articles about search engine optimization, PR and Page Rank are terms that come up a lot.  We know what you're thinking: “But what is my Page Rank, and what does it have to do with anything?”  The website Page Rank for your website is actually very critical to how your site does in searches, and this guide will help you become ..

One of the newest ways to interact with the rest of the web is with social bookmarking.  But what is social bookmarking, and how is it affecting the way people use the internet and find new websites?  Can your law firm actually make use of social bookmarking, or is it a fad that will fade away quickly?  What is social bookmarking going to look like in the futu..

    What is Social Media Marketing?   Any attorney needs to develop a social media marketing plan to market their services to new clients and changing demographics.  A social media marketing plan should consist of Facebook, Twitter, and LinkedIn, and this article will cover specific social media marketing services p..

In the last six months of 2011, the hours of video being streamed online grew by 93 percent.  Using Youtube for marketing your videos can help you save money and get seen by more viewers.  If you're considering using Youtube video marketing, you need to read this guide.  You'll get an overview of the basics of Youtube marketing, including what a &ldquo..

With just over a quarter of law firms maintaining a firm-wide Twitter account, many attorneys just getting into the Twitter game are unsure of what all the terms mean.  One of the ideas that gives people the most trouble is hashtagging.  Whether you just need someone to explain how to define a hashtag, or you want to learn a hashtag meaning for a tag that is trendi..

Link exchange services may promise to increase your web traffic by 100 percent or more.  However, if you've never used a link exchange service, it can be hard to see how this would work.  Do link exchange services actually do what they're supposed to do?  Are they useful for doing web marketing in 2012?  In this guide, you'll learn what a link..

Thousands of marketing professionals have been impacted by Google's April 2012 decision to weight backlinks differently according to where they come from.  Now, rankings aren't just about how to get backlink traffic—they're about where to get backlinks with a high value, and finding the best backlinks possible.  That's why you need to keep rea..

New attorneys and law firms can have a hard time getting their website off the ground.  Today's website building tools make it easy to create a website even if you've never made one before, but how do you get people to visit?  With tens of thousands of new attorneys graduating law school every year, you need to be able to hit the ground running in order to ..

If you're seeing bounce rates for your website that are just too high, you're not alone.  Many legal marketers complain that their bounce rate can be as high as 50 percent with some pay per click advertisements, and that's just too high.  If you're seeing huge bounce rates for emails or website content, here are a few ways that you can change your c..