E-Marketing Benefits

E-Marketing Benefits What is E-Marketing?

E-Marketing – or ‘Electronic Marketing’ is defined as online, Internet-based commercial marketing efforts employed in order to heighten consumer awareness of the presence, value, or availability of specific products or services. Due to the widespread viability of – as well as the societal reliance on – the Internet, as well as a multitude of electronic and virtual networks with regard to the undertaking of both social and commercial activity, E-Marketing is considered to be an indispensible tool with regard to the implementation of commercial endeavors, which exist both on consumer and personal levels. 

Primarily, E-Marketing makes use of the heightened sense of connectivity and connectedness that the Internet allows; the commercial principle of a nearly-limitless consumer base accessible through digital and virtual marketing and advertising efforts is the foundation of E-Marketing - however, legality has also adapted with regard to technological advancement enjoyed within modernity. The following legal fields may be applicable to the regulation of E-Marketing:

Commercial or Business Law is the legal specialty that addresses any and all business activities, commercial endeavors undertaken within a virtual setting in the form of E-Marketing

Privacy Law is the legal specialty that focuses on the legality surrounding the personal privacy, space, and individual domain entitled to every citizen; while E-Marketing may prove to be an effective tool, it must be undertaken in a legal fashion with respect to the individual privacy entitled to the citizens of individual countries or nations

Cyber Law is the legal specialty that focuses on legislation, decorum, legality, and ethics with regard to computer networks, the internet, E-Marketing, the online marketplace, and virtual – commercial – activity

The Benefits of E-Marketing

Commerce in the form of E-Marketing taking place within a physical setting allows for its replication within a virtual marketplace; through the use of the virtual, commercial marketplace, the result is commercially-based technological advances experienced in modernity – ranging from domestic to international. A wide range of commerce can be conducted online within a virtual setting, resulting in a heightened transformation of the commercial market both including and existing outside of the virtual marketplace. 

While once confined strictly to physical interaction and dealings, the advancement within the setting of electronic commerce has allowed for virtual, commercial activity - such as E-Marketing - to be conducted on a remote and virtual basis; not only does this allow the expansiveness of a business conducting electronic commerce to reach markets otherwise unavailable, but also marketing and sales strategies have evolved in tandem with these technological advances.

E-Marketing Legality

Despite the particular nature of an individual method or structure of business and commercial activity within a virtual setting, dealings involving E-Marketing are subject to applicable legislation with regard to the maintenance and regulation of any or all legality associated inherent in a particular practice. As a result, the implementation of the legal classification of a nature of activity as ‘Cyber-Crime’ is the determination of criminal activity conducted through the facilitation of a computer network, virtual setting, telecommunications network, online sector, or through the use of the Internet.

Related Topics